COASTAL GRANDMOTHER is a very chic coastal-living lifestyle
Coastal Grandmother is not about age; it’s a way of life – reflected in your wardrobe, your home, garden; it’s about relaxing, slowing down and connecting with nature, cooking for friends from local, farmer market finds, enjoying a picnic or walk on the beach – whether lakeside or ocean-side. The trend, coined by Lex Nicoleta of TikTok, combines everything that gives off chic coastal vibes — from beachy and easy-to-wear clothing to simple relaxed cottages on the water, Ina Garten recipes and Nancy Meyers movies.
How to Coastal Grandmother
The best visualization of Coastal Grandmother Chic is the movie Something’s Gotta Give; written, directed, and produced by Nancy Meyers, well-known for her rom coms, often centered on women of a certain age. The brand Serena & Lily also has great examples of coastal chic decor
Get the look or your home, in any season:
- Let there be nature and light
Throw open the curtains and let in lots of natural sun-drenched light, reflecting light with white walls, mirrors, warm reading lamps. Wall art that brings the natural world indoors is perfect – prints of birds, shells, grasses, beach roses, and hydrangea or oversize colorful modern canvases. Get into nature: go for a walk, ride a bike, check out the local farmer's market.
- Start with a white base then add pops of color
White walls, kitchen and bathroom, white bedding are the perfect crisp start to coastal grandmother. Then add color – in accessories, throws and pillows that add coastal pattern, and color (blues, greens, sand). Decorative items like blue and white ceramics always look great, as does your shell and pebble collection!
Check out our “coastal modern” pillow collection on rescuedtextiles.com
- Make it very cozy and relaxed with layers of texture
Try a big comfy sofa, slipcovered loosely in white. Add interest to a predominantly white palette with texture from textiles, casually toss a natural fiber throw, add baskets, wicker chairs and especially rustic vintage wooden furniture like a kitchen farm table, and of course, milky painted furniture works well.
- Keep books and flowers in abundance
Add stacks of books on open shelves and lots of flowers, fresh or dried, perhaps hydrangea from the garden, and grow your own potted herbs on windowsills.
What to wear?
A coastal grandmother wardrobe is classic, loose, and relaxed, favoring lots of shades of white, and natural fabrics especially linen. The brand Jenni Kayne is a great example of the look. Get ready for the farmer’s market in a flowy linen dress. Or take a walk on the beach with pants/cropped jeans in white, with a button down or T-shirt in blue and white stripes. Add a straw hat and market tote bag. Throw over a natural-fiber summer weight pullover sweater or cardi in cream, beige, or navy. Simple, classic, and easy!
You can see lots of visual inspiration for coastal grandmother chic on our pinterest board!